Ichigo Momomiya expected her date with her crush, Masaya Aoyama, to have a more romantic ending than her falling asleep after she sees a vision of a cat entering her body. Things get even stranger when, the next day, she begins displaying cat-like behaviors such as an intense craving for fish. When Masaya is attacked by a monster, she discovers that she is able to transform into the cat-eared magical girl, Mew Ichigo.